Privacy policy

Privacy Policy of Proud Little Muslims


This policy applies when you use our website (the “Site”) or visit a site that uses our advertising technology. This policy is regarding any personal data we collect from you, or that you provide to us, or is processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the EU General Data Protection Regulation 2016/679 (GDPR), the data controller is Proud Little Muslims Limited (Reg Co. number 1910908324696) of International House, 64 Nile Street, London, United Kingdom, N1 7SR.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


This Site may include links to third-party websites, plug-ins and applications. By clicking on any of those links, plug-ins or applications, may allow third parties to collect or share data about you. As we do not control these third-party websites, we are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


We may collect, use, store and transfer different kinds “Personal Information”: When we refer to personal information in this Privacy Policy, we are talking both about order Information and device information.

Personal information, means any information about an individual from which that person can be identified. However, this does not include data where the identity has been removed (anonymous data).

1) We collect Device Information using the following:

 Each time you visit the Website we may automatically collect the following information:

- We may collect information via advertising. We may place ads on third party sites. When you view or otherwise interact with our ads, we (including our partners) may use various technologies to collect and store information about you. This includes cookie data & anonymised IDs for attribution & advertising purposes.  “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. We use these technologies to help us understand more about our customers and the effectiveness of our adverts.

We may also collect information about your location, such as the IP Address of the device you access our Website from to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 -We also may collect Marketing and Communications Data which includes your preferences in receiving marketing from us and your communication preferences.

 -We do not collect your financial information. This is collected and stored by third party payment processors.

2) Information you give us

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. You may give us information about you by filling out forms on the Site or by corresponding with us by email, phone or otherwise. This includes information you provide when you register to use the Site, place an order on our Site, provide us with details required for a particular product, participate in other social media functions on our Website, enter a competition, promotion or survey and when you report a problem with our Site. The information you give us may include your name, billing address, delivery address, email address, phone number, age, date of birth, gender, photograph, photo-type, username, password and other registration information, as well as the book recipient’s name, date of birth, age, gender and address. Each piece of information you give us may be used independently or in conjunction with other information you provide to us. We refer to this information as “Order Information.” We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
-Communicate with you;
-Screen our orders for potential risk or fraud;
-When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use different data collection methods from and about you including through;

-Directly: You may give us your identification information, contact details, Technical and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  1. subscribe to our service or publications;
  2. order products or services;
  3. create an account on our website or utilise the live chat function on our website;
  4. email us or leave us a message
  5. enter a competition, promotion or survey;
  6. react to marketing posts on our social media forums (including but not limited to our Facebook and Instagram pages); or
  7. give us some feedback.


We work hard to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

If you have not previously bought from us but have registered your details with us (for example by entering a competition or signing up for a newsletter), we will only send you marketing communications if given us your consent. However, if you purchased from us, we would need to send occasion service-related messages.

You have the option to opt-out by unsubscribing from our e-mails which can be done through a link at the bottom of every e-mail we send to you. If you personally want to update the details that you have registered with us, or would like to amend your subscription preferences or unsubscribe altogether, you can do this in the “My Account” section of our Site.

You also have the option to unsubscribe from online push notifications through disallowing notifications in your browser.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.


Under certain circumstances, you have rights under GDPR in relation to your personal data. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

You can exercise your rights at any time by contacting us at

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We reserve the right to make changes to this privacy policy at any time and for any reason. Any changes we may make to our privacy policy in the future will be notified to you by posting an updated version of this policy on this page with an updated revision date and, where appropriate, by email. Your continued use of or access to our services following the notification of any changes to this policy constitutes acceptance to those changes.

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

Latest update: 8 May 2021